The story of the upcoming multi-billion dollar gaming industry in India
The cutting-edge combination of innovative games powered by the internet and huge young millennial audience brings in a great opportunity for the ascent of the gaming industry in India.
The advent of India’s online gaming industry can be dated back to the 2000s when console and PC gaming brought several middle-income group Indians on digital gaming platforms. During the mid-2000s, online gaming was largely in the form of social games. This adoption was facilitated primarily through global games by international developers. Indian development ecosystem acted primarily as service providers for international developers. Since then, India has been a volume-based story enabled by rising internet penetration and an increase in the smartphone user base.
Elon Musk says playing video games is how he and ‘many of the best software engineers’ got into programming
The online game is procured or accessed through online channels and requires internet in the primary game-play experience or monetization. Online games include all genres and can be played across single-player, multiplayer, and massively multiplayer formats.
The online gaming consumer market, characterized by large volumes, is rising fast in terms of usage and monetization. The local development is characterized by highly skilled manpower and expertise. In the future, India is expected to move towards value-driving consumption and comprehensive local development. The industry is expected to gain momentum and reach a market value of 1 billion USD and ~310 million online gamer(s) by 2021. This ~28% CAGR growth will be driven by
The online player has a broad choice today, ranging from games like PUBG, Candy Crush, and skill games like rummy. The players spend over an hour on mobile games every day on an average. When you look at the entertainment zone, this is higher than the average of around forty-five minutes a day that is spent on video services like Netflix viewership. Yes, the choice of entertainment has changed for the Indian user today.
The video game industry is growing more than ever — thanks to the software developers who are dedicating their time and energy to create good games, and the hardware manufacturers who are pushing their systems to the limit. Since the introduction of the first video game — Pong — in the late 1950s, programmers have been going out of their comfort zones and trying out new things that would make better games. The improvement of computer systems decades after the introduction of Pong allowed software developers to create realistic graphics, making the video games of the present more engaging. In 2020, new video game trends are expected to change the industry for the better. Here are some of the most popular trends in the video gaming industry that you should not miss.
In 2016, The Pokemon Company launched a mobile application called Pokemon Go, and it was a massive hit. Pokemon Go used the technology known as augmented reality, in which it combines the real world with the virtual world. As of 2019, Pokemon Go has been downloaded one billion times — which means that one-seventh of the entire global population is busy catching their favorite Pokemon through AR. Experts agree that the popularity of the Pokemon franchise and the gimmick through AR made the app successful. With the success of Pokemon Go, thousands of video game developers are now trying out new games that can be enjoyed through AR technology.
Virtual reality enables the player to be transported in a virtual world with the use of VR hardware. Many game developers are making their products VR friendly because the demand for these games is increasing. Oculus Rift and PSVR are some of the most popular hardware that enables the player to be in virtual reality. Experts agree that VR has the largest potential of becoming a massive hit in the future, as more companies are now developing hardware units that can support VR gaming. VR uses the sight and hearing senses of an individual to render a realistic environment, making the games more exciting and engaging.
According to a recent study, more than 2.5 billion people have smartphones. This huge market prompted software developers to focus on the development of applications that are mobile-friendly. This led to a brand new genre of gaming — mobile gaming. One of the most popular trends is the creation of a mobile-friendly version of a game and making it popular across the world through downloads and promotions. More games are being developed for smartphones, and developers are seeing it as an opportunity for them to earn money. At the present, almost half of all video games are developed for smartphones, and the mobile gaming industry has an estimated value of $60 billion.
The way ahead
The video game industry is changing rapidly as newer technological advances are being introduced annually. The industry is growing exponentially, and household brands like Microsoft, Sony, and Nintendo are benefiting from the rising number of people who are developing an interest in gaming. However, they should also try out new ways on how they can evolve as the mobile gaming industry is lurking behind the corner, growing rapidly.
The video game industry has come a long way, thanks to the developers who are working harder to achieve these new feats.
For Asia’s richest man, online gaming could be the next big thing in his home market.
“There is a huge potential” for gaming to grow in India, Mukesh Ambani, chairman of Reliance Industries Ltd., said while speaking with Microsoft Corp. Chief Executive Officer Satya Nadella in Mumbai on Monday. “Gaming will be bigger than music, movies, and television shows put together.”
Ambani said gaming doesn’t really exist in India and sees a huge opportunity with increasing broadband connectivity. He didn’t disclose whether his wireless upstart, Reliance Jio Infocomm Ltd., will enter the gaming segment, after luring 380 million users to its 4G technology.
India — An Inspiration for New Games
Online gaming will be redefined by the digitization of traditional Indian games and heritage. This concept has been explored by Indian game developers, who are building games in local languages and themes.
India is a source for new concepts and ideations for more games to come from our mythology stories Ramayana, Mahabharata, our history, and heritage. There are amazing concepts that can rise from India and rule the global gaming market.
The opportunity extended by local content can be further augmented by adapting to local languages. Acknowledging the Indian preferences, local developers and publishers are creating a niche by virtue of unique locally themed offerings. The online introduction of popular traditional games like ‘Ludo’, ‘Rummy’ and ‘Teen Patti’, connects the common man to traditional social behavior and habits.
The next phase of Indian online gaming will comprise of an ecosystem of engaged gamer(s) and enthusiastic designers, investments empowered developers, and marketers working together to make India a global success through locally themed games. A long term success will be based on fan validated themes, excellence in graphics, and adoption of upcoming innovations in the smartphones.
Gaming has always created the roots of creativity and curiosity in our minds right from our childhood. Our team has been always active gaming right from Mario to PUBG, Call of Duty Modern Warfare.
With our gaming experience, we have designed and developed a multiplayer card game Leastcount World
Lead Game Developer — Joshua Matta
We Janaspandana Software Solutions are reliable partners in building amazing mobile or console games with your ideation and support.
Let's build amazing games together.
This is our new blog series — We post an article about technology and industry trends every Wednesday.
Please share your experience of gaming/game development with us.
Let's discuss gaming.